New Tiger Woods Nike ad

1月17日

Gotta give it up to Nike’s ad agency Wieden + Kennedy. They always find a way to suck you into their Nike spots without really hard selling any product. Sure they slap the Nike tagline and logo at the back-end of the spot but how often have you ever seen them do a hard sell?  I think Nike tries to own the category that’s why you always hear the term Nike Golf, Nike Basketball, Nike Soccer, etc. Good for them, they’re doing it right.

This next spot features up-and-coming, #1 in the world ranking golfer Rory Mcilroy and long time Nike Golf veteran Tiger Woods.

Look familiar?  Think back.  Way back to the late 80’s and you’ll probably remember this McDonald’s Basketball commercial featuring Larry Bird and Michael Jordan.  Concept is similar but the execution is different. I still enjoy the humor of it all.

Speaking of basketball, I just had to throw this classic Nike spot in for kicks.  Good stuff.

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